It’s less about books, it’s more about story. Believable stories with relevance, utility and impact. It’s a terrible thing to bore people, that should always be avoided. Life is short. In an age of diminished attention spans, you need to get to the point – and quickly. More clarity, less mystery.
Cut the bullsh*t, the rhetoric and fluff. That’s partly about economy of approach, where value is less on the side of indulgence, more on the side of worth and utility. If stories are the script, once read, ask yourself ‘What do I want people to do?’ ‘How do I want people to respond?︎




Once established, your reason for casting a story becomes clear. Yours might include a theme, one that we can all relate to, like love, hope, fear, longing, loyalty, wonder and trust. We all like stories of trust and hope, because we can all relate to a message of optimism in the face of adversity. Stories connect us, inspire action, heal wounds and change perceptions. Stories inform and enlighten, they can also shock us out of inaction by providing a catalyst that compels us to take a stand, make a commitment or join a cause. Stories are for everyone, and in many cases, a story becomes part of our story – to be remembered and retold, not forgotten or ignored – but passed on.



What do you want your story to do? Prompt a change in behaviour? Get people to buy-into an idea? Maybe change a perspective? For you it might be an act of preservation, a legacy or a story to remind us what’s important – first to ourselves, then maybe to others. So what’s your story?

Chapter 3